THE STORY
Kosher Couture. Heritage, drawn by hand.
Founded by Elsa Yael. Drawn by hand by Alejandro Glatt. Jewish pride, worn beautifully: bold without being loud, confident without asking permission.
Tribe True Tradition was founded by Elsa Yael with one conviction: Jewish pride deserves to be worn beautifully. In partnership with artist Alejandro Glatt, whose hand-drawn line never lifts, they turned 3,000 years of heritage into denim, jewelry and apparel: pieces that represent you as a proud Jew, wherever you are. Bold without being loud, confident without asking permission.
It started with a page of symbols drawn in one sitting, the marker never lifting. That page became a print, the print became a jacket, and the jacket became a house. Every piece since is created by hand, making every artwork slightly different and truly one of a kind. Meaning in every stitch.
עם ישראל חי
THE IDEA · KOSHER COUTURE
KOSHER
COUTURE.
Made the right way, with intention and nothing hidden. Made by hand, one piece at a time. Jewish identity, worn in the open, at the level of craft it always deserved.
Kosher means made the right way: with intention, with rules you respect, with nothing hidden. Couture means made by hand, one piece at a time, for the person who wears it. Kosher Couture is where the two meet: Jewish identity, worn in the open, at the level of craft it always deserved.
No mass production. No stock graphics. Every symbol is drawn by hand by Alejandro Glatt, every garment is numbered and signed, every edition closes at 72. Heritage in navy and white. bold without being loud, confident without asking permission.
MADE RIGHT
Made with intention. Nothing hidden, nothing rushed.
MADE BY HAND
One continuous line. Signed. Numbered 1 to 72.
WORN IN THE OPEN
Your identity, on your sleeve. עם ישראל חי
KOSHER COUTURE · A TRIBE TRUE TRADITION × ALEJANDRO GLATT SIGNATURE
THE ARTIST
Drawn by hand.
Made by Alejandro Glatt.
Stars, hamsas, menorahs, pomegranates, drawn until one line feels true. Every garment carries the signature and the year 5787.
Stars, hamsas, menorahs, pomegranates, “Shabbat Shalom”, “Thank You Hashem”, drawn until one line feels true. Every garment carries the imagotype, the signature and the year 5787. Before any design gets drawn, the word gets written: love, a hundred times, until the hand means it.
@ALEJANDROGLATT →