LAUNCHING DURING NEW YORK FASHION WEEK · SEPT 10 · THE LIST GOES FIRST
Tribe True Tradition
TRIBE TRUE TRADITION
KOSHER COUTURE · DRAWN BY HAND
BE LOUD
AND PROUD.
WEAR IT.
Premium Jewish pride apparel. Every piece hand-drawn by Alejandro Glatt, numbered and signed. 72 pieces per design. עם ישראל חי
White denim jacket with the hand-drawn star-heart
Drawn by hand.
One continuous line by Alejandro Glatt. Never a stock graphic.
72 numbered pieces.
Every design is a limited edition with its signed certificate.
A share to Jewish causes.
Part of every purchase gives back to the community.
Elsa Yael and Alejandro Glatt, polaroid
THE STORY
Kosher Couture. Heritage, drawn by hand.
Founded by Elsa Yael. Drawn by hand by Alejandro Glatt. Jewish pride, worn beautifully: bold without being loud, confident without asking permission.
Tribe True Tradition was founded by Elsa Yael with one conviction: Jewish pride deserves to be worn beautifully. In partnership with artist Alejandro Glatt, whose hand-drawn line never lifts, they turned 3,000 years of heritage into denim, jewelry and apparel: pieces that represent you as a proud Jew, wherever you are. Bold without being loud, confident without asking permission.
It started with a page of symbols drawn in one sitting, the marker never lifting. That page became a print, the print became a jacket, and the jacket became a house. Every piece since is created by hand, making every artwork slightly different and truly one of a kind. Meaning in every stitch.
עם ישראל חי
THE IDEA · KOSHER COUTURE
KOSHER
COUTURE.
Made the right way, with intention and nothing hidden. Made by hand, one piece at a time. Jewish identity, worn in the open, at the level of craft it always deserved.
Kosher means made the right way: with intention, with rules you respect, with nothing hidden. Couture means made by hand, one piece at a time, for the person who wears it. Kosher Couture is where the two meet: Jewish identity, worn in the open, at the level of craft it always deserved.
No mass production. No stock graphics. Every symbol is drawn by hand by Alejandro Glatt, every garment is numbered and signed, every edition closes at 72. Heritage in navy and white. bold without being loud, confident without asking permission.
MADE RIGHT
Made with intention. Nothing hidden, nothing rushed.
MADE BY HAND
One continuous line. Signed. Numbered 1 to 72.
WORN IN THE OPEN
Your identity, on your sleeve. עם ישראל חי
KOSHER COUTURE · A TRIBE TRUE TRADITION × ALEJANDRO GLATT SIGNATURE
Kosher Couture, the hand-drawn line woven on twill
CAPSULE 001 × ALEJANDRO GLATT
72 NUMBERED PIECES PER DESIGN · SIGNED · 5787
Prices shown for launch reference. The drop opens to the list first, September 10.
MADE TO ORDER
Produced for you.
Each piece is created after your order is placed: drawn, printed, finished and individually inspected. Never taken from pre-packed inventory.
NUMBERED & SIGNED
Editions conclude.
72 pieces per design, each numbered by hand with its signed certificate. When an edition closes, it never reprints.
The line woven on twill, macro
Thank You Hashem embroidered heart
Indigo denim stack
THE ARTIST
Drawn by hand.
Made by Alejandro Glatt.
Stars, hamsas, menorahs, pomegranates, drawn until one line feels true. Every garment carries the signature and the year 5787.
Stars, hamsas, menorahs, pomegranates, “Shabbat Shalom”, “Thank You Hashem”, drawn until one line feels true. Every garment carries the imagotype, the signature and the year 5787. Before any design gets drawn, the word gets written: love, a hundred times, until the hand means it.
@ALEJANDROGLATT →
The artist's hand over navy marker sketches
THE LAUNCH TOUR
ONE COLLECTION · FOUR CITIES · 5787
01 · THU SEPT 10
PRE ROSH HASHANA
NEW YORK
NYFW · THE FIRST JEWISH RUNWAY
LEMAN BALLROOM · 41 BROAD ST
02 · OCT 2 TO 6
JERUSALEM
JERUSALEM BIENNALE & RUNWAY
HOME. WHERE EVERY SYMBOL WAS BORN
03 · OCT 18
LOS ANGELES
LA FASHION WEEK
THE COMMUNITY THAT WEARS IT LOUDEST
04 · DEC 5
MIAMI
ART BASEL
THE SEASON CLOSES BY THE WATER
City dates announced to the list and on Instagram first.
FOLLOW @TRIBETRUETRADITION FOR UPDATES →
Tribe True Tradition seal
LAUNCHING DURING
NEW YORK FASHION WEEK
September 10. The first drop follows: 72 numbered pieces per design, and the list hears everything first.
עם ישראל חי
@TRIBETRUETRADITION
FOLLOW ON INSTAGRAM →
The Tribe True Tradition Instagram grid
Updates, drops and tour dates land here first.